Finance for service business owners
FinSight Analytics gives owners of service businesses the clear numbers, cash flow plan, and financial strategy that big companies pay a finance team for, at a price that fits a small business.
Led by Norman Rogers III, MBA. About a decade of corporate FP&A at Comcast, Independence Blue Cross, and Prime Therapeutics, and the owner of an operating home care agency.
Sound familiar?
You're booked solid, but you still sweat payroll every other Friday.
Some clients, services, or contracts lose money and you can't tell which ones.
Your rates were set years ago, and wages, insurance, and rent have all gone up since.
You see real numbers once a year, after it's too late to change anything.
Owner pay is whatever is left over, if anything is.
You want to hire or expand but can't say whether the business can afford it.
Services
Start with an audit to see where you stand. Stay on for monthly support, or bring in a fractional CFO when you're ready to grow.
A one-time deep look at your numbers, with a plan you can act on right away.
Launch price for the first 5 clients
Ongoing finance support so you always know where the business stands.
3-month minimum, then month to month
Senior financial leadership for owners making big moves, without a full-time salary.
Scoped to your goals
How it works
20 minutes. You share what's going on, and we see if FinSight is a fit.
Secure, read-only access to your accounting, bank, and payroll reports.
Within two weeks you get a written report and a walkthrough of what to fix first.
Act on the plan yourself, or stay on monthly and we track the results together.
Founder
About
I've spent close to ten years in corporate financial planning and analysis, building forecasts, budgets, and variance reports for some of the largest companies in the country.
I also run my own service business, a Medicaid home care agency in Philadelphia. So I know what it's like to make payroll, wait on payments, and make decisions without a finance department. FinSight brings big-company financial discipline to owners who are doing it all themselves.
I don't replace your bookkeeper or CPA. They record the past and file your taxes. I help you use those numbers to make better decisions about what comes next.
Who I work with
FAQ
Most likely, yes. A bookkeeper records what happened. FinSight explains what it means and what to do about it: pricing, cash flow, hiring, and growth decisions.
Access to your accounting software (QuickBooks, Xero, or similar), recent bank statements, and payroll reports. If your books are behind, we'll talk about that on the intro call.
Yes. All work is done remotely, so you can be anywhere in the U.S.
Yes, and it's a specialty. I run a Medicaid waiver home care agency myself, so I know caregiver wage pressure, payer delays, and the cash flow gaps they create.
No. FinSight focuses on financial planning and strategy. I'm happy to work alongside your CPA and can refer you to one if you need it.
Next step
Book a free 20-minute call. No pitch deck and no pressure. Just an honest look at whether FinSight can help.
Book a free 20-minute call